Starter post • Beats & Bursts
The Beats & Bursts Rhythm: How Email Stops Feeling Pushy
A practical explanation of why separating engagement from promotion changes everything.
Cadence Mechanism
Blog
Notes on story-first email, sustainable cadence, and promotions that don’t burn your list.
Starter post • B2B reality
"Email Doesn’t Work for Us" (Usually Means This)
The most common failure mode isn’t copy. It’s mixed intent and broken rhythm.
B2B Diagnosis
Starter post • Story
Why Story Works in B2B (Even When Buyers Are Skeptical)
Story isn’t fluff — it’s compression. It creates relevance faster than explanation.
Story Trust